Britain’s got flame
Britain’s got Flame from Cow on Vimeo.
Check out this video for the UK launch of FLAME™ starring Piers Morgan (iPhone / blackberry users for the YouTube version click here).
We’ve have been working on the unveil of this first fragrance with the hint of flame-grilled beef at Selfridges in London. At a credit crunch busting £4.99 it’s also being sold up and down the country from gadget and gift shop, RED5.
Updated (15 June) – And here’s the poster ad below with Piers Morgan (click on image for large version)

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I am truly speechless.