Crisis? What crisis?

Apr 17, 2009 by Dirk Singer

The perfect tool for optimists comes from the Lisbon office of ad agency Leo Burnett, which has produced an experimental Firefox plug-in.

You download it, and when you see a website that screams ‘crisis’ you click on the little green apple at the bottom of your browser, and voila, every crisis becomes an opportunity!

I must admit, there are unintended consequences.

I wanted to demo it out and so went into the BBC website for a search, expecting to get various recession-led headlines. Instead, the name of a well known 80s band got a revamp…

(Via Cultural Fuel)