A report by online metrics firm Nielsen puts the worldwide adoption of social networks in its proper context. Nielsen says that 67% of people online globally have visited “member communities”, the definition of which includes social networks like Twitter or Bebo and blogs.
Nielsen puts ‘member communities’ down as the fourth largest sector, though its growth rate is higher than that of the three largest – search (eg Google), ‘portals’ (eg MSN, Yahoo), PC software (Apple, Microsoft et al). Social media is also now ahead of email when measured in traffic.
Other findings include:
Facebook is now the world’s most popular social network, visited by three in ten online consumers in the nine markets Nielsen tracks- One in eleven minutes spent online worldwide is now spent on member communities
- The 35-49 age group is showing the fastest rate of growth in signing up to social networks
- 22% of UK and 19% of US mobile users now visit a social network via their mobile / cell phones
There’s more on the Nielsen blog. Now what did you say your website was for again?
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