The project 100

Feb 18, 2009 by dirkthecow

I try and steer clear of pushing pet projects on this site, but this one is in aid of a good cause that’s close to us at Cow.

A while back, Jeff Caswell, whose day job involves being a marketing vice president for Danone in North America, put out a call for 100 authors to contribute 400 words or less on the subject of ‘marketing in the social media era.’

The end result is going to be a book to be launched in two months, with all proceeds from the sales going to the Susan G Komen breast cancer charity.

The 100 contributors include Gavin Heaton (Servant of Chaos) Alan Wolk (Toad Stool blog) and Bill Green (Make the logo bigger). My own contribution involves virtual worlds and marketing. Watch this space and be sure to order a copy in April.

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