Online PR, a beginners guide

Feb 9, 2009 by Dirk Singer

Whenever social media commentator David Armano (the ripples of influence guy) publishes one of his insightful and beautifully produced diagrams you know that it’s going to be published far and wide, so this may not be the first time you see this.

However, this one pretty much says it all when trying to explain to someone the difference between an online ad campaign, and online PR. The key words: Time intensive, listening before engaging…Perfect for illustrating why an earned media approach isn’t a quick fix and takes a while to work.

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