Thought of the day

Jan 8, 2009 by Dirk Singer

Yesterday’s post was all about consumer disruption and how making people work a bit harder to understand what you are about often pays dividends.

To that end, I’ve attached a slide from Helge Tenno of Oslo agency Screen Play about consumer first impressions . Helge’s blog is well worth checking out by the way, it’s filled with stacks of useful resources and insights.